The changing landscape in Denmark is forcing many FMCG brands to restructure their go-to market strategies to achieve a competitive advantage. Fast-moving consumer trends and increasing focus on price, USPs and channels makes it complex for new brands to enter a market that often has a good ROI due to high consumer buying power.
With deep knowledge and insight into the Danish food and beverage scene, we act as consultants and wholesaler for companies wanting to expand their brand in Denmark. Through close contact with consumers and buyers in the retail scene, convenience stores, food service companies, delis and hotel chains we hold updated information on supply and demand in the market. Thus we can deliver analysis with strategic suggestions in the following areas:
Consumer needs – Trends – Distribution partners – Competition – Sales and marketing strategies – Legal requirements – Product and brand development – Relevant channels – Target-groups etc.
Feel free to call us for an informal talk about your needs.